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Custom Solutions

Flexible, Adaptive Solutions to Meet Your Specific Needs

In our intial conversation, we'll work together to design the best research to meet your requirements from an objectives, budget, and timing perspective to help keep your team happy. From our experience, better collaboration equals better results and helps limit surprises down the road.

This includes understanding who the research is for, why it has become an important issue for them, how the team plans to use the results, when results are needed, etc.

Based on this feedback we'll develop the most appropriate method, implementing one or a combination of our many solutions and analytical techniques.

Our custom solutions include:

Advertising Testing
Awareness and Usage Studies
Beta Tests
Brand Equity Studies
Choice-Based Conjoint w/ Simulator
Concept and Concept/Product Tests
In Person Store Intercepts (in Retail)
Legal Claims Substantiation
Market and Segmentation Studies
Name Evaluations
Pantry Checks
Price Sensitivity Studies
Problem Detection Studies
Product Performance Audits
Sales Pamphlet Tests
Sampling Effectiveness Studies
Sensory Sniff & Taste Tests
Shelf Tests/Club Pallet Tests
Tracking Studies

Advanced Analytical Solutions

Hauser has a strong track record of employing statistics and modeling to best understand how data can get your brands back on track and reach their optimal potential. We enjoy the challenge of designing, implementing, and analyzing these solutions for your custom, complex needs.

Conjoint Analysis (including, Choice-Based, Adaptive, Menu Based, Constant Sum, etc.)
MaxDiff (including Bandit MaxDiff)
Factor Analysis
Segmentation Analysis
Correlation Analysis
Stated Vs. Derived Importance
Regression Analysis
Perceptual Mapping
Pricing Techniques (including, Van Westendorp - PSM, Gabor Granger models)