Our Story

Specializing in new product development and strategic testing for over 25 years...

We are a full-service marketing research firm that focuses on

consumer packaged goods and consumer durables.

We conduct ad-hoc projects and have multiple proprietary services, specifically designed to help understand your consumer’s wants and needs.

We have been providing Fortune 500 consumer products and service companies, mid-sized companies, and other research organizations with state of the art new product concept and concept/product research, since 1989.

“We believe that the new product development process should be just that ...a process which works towards identifying and developing strategically sound and potentially profitable new products.”

Meet Our Key Team Members

Adrienne has been providing research solutions for consumer insight managers for more than twenty years. She is responsible for all aspects of servicing our domestic and international custom research clients. Adrienne oversees the work of each H&A project team to ensure that every client receives information which upholds the company's reputation for quality research. In addition to managing relationships with existing clients, Adrienne also directs new business development efforts within the company. Adrienne holds a Bachelor of Arts degree from Bucknell University. She is active in several industry associations including the New York chapter of the AMA, CASRO and ESOMAR World Research.

Adrienne Schmitt

senior vice president

Mike Becker

senior vice president

Mike has been in the market research industry for over fifteen years, working in consumer and business-to-business research, conducted in both domestic and global markets. Mike has experience across a wide-range of categories, including consumer products, pharmaceuticals, financial services, and electronic components. His responsibilities include overseeing all phases of quantitative research from design methodology to analysis on all projects, regardless of size or scope. He has been instrumental in continually updating and modifying H&A’s proprietary quantitative services to help meet consumer insight manager’s ever-changing needs. Mike is a graduate of Syracuse University's Whitman School of Management where he earned a Bachelor of Science in Marketing with a minor in Architecture. Outside the office, Mike has a passion for running, whether it’s a local 5K or a big city half-marathon, he’s always striving for a new PR.