Changing consumer preferences and emerging markets have resulted in an inundation of new products having shorter life cycles. This has forced marketers to streamline their new product development process. However, this has not reduced the need for consumer input. On the contrary, we believe that shorter timelines and competitive pressures make it increasingly important to gain consumer input throughout the entire new product process.
Hauser & Associates, Inc. offers several proprietary marketing research services that focus on specific needs and stages of new product development and evaluation. These include services for concept development, concept testing and concept/product testing which are tailored to meet the needs of the fast paced new product environment facing all industries.