Solutions

Copyright © 2015 Hauser & Associates, Inc. All rights reserved | Contact

HAUSER & ASSOCIATES, INC. market research & consulting


Concept



Rapid

Response


ScreenPlus

Changing consumer preferences and emerging markets have resulted in an inundation of new products having shorter life cycles. This has forced marketers to streamline their new product development process. However, this has not reduced the need for consumer input. On the contrary, we believe that shorter timelines and competitive pressures make it increasingly important to gain consumer input throughout the entire new product process.


Hauser & Associates, Inc. offers several proprietary marketing research services that focus on specific needs and stages of new product development and evaluation. These include services for concept development, concept testing and concept/product testing which are tailored to meet the needs of the fast paced new product environment facing all industries.





Actionable Solutions

Rapid

Results

Sensory

Testing

Custom

Services


Benefit ID

We connect you to your customers.

Builder

Our services have been designed to:

Clarify new product opportunities via creative research approaches.

Reduce the risk and cost associated with new product introductions.

Introduce a systematic approach that streamlines client new product development programs.