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Fast, Inexpensive Answers To Your Questions

Rapid Results is an on-line research tool that provides fast, inexpensive answers to a wide variety of marketing questions.

WHEN TO USE RAPID RESULTS?

Rapid Results has been specially designed to address two frequent marketing research needs:

•   First, Rapid results is the perfect tool for anyone who needs quick answers to a few straightforward marketing questions, without the need for a large cumbersome research project.

•   Second, Rapid Results is there when you need fast turn-around on product or service concept screening at an affordable price.

HOW DOES RAPID RESULTS WORK?

•   Sample is drawn from extensive on-line consumer panels of FHH,  21 - 65, demographically and geographically representative of their home country. A dozen different countries are available.

•   Standard sample size is 200.

•   Larger sample sizes are available.

HOW DOES RAPID RESULTS WORK FOR MARKETING QUESTIONS?

Accommodates up to 10 client-defined questions, including one open-end.

Some examples could be:

•   What percent of the population uses a given product within a certain period of time?

•   What percent of the population engage in a certain behavior within a certain period of time?

•   What are the most important needs and wants for buyers of a given product category?

Images or videos may be included (e.g. concepts, packages, logos, etc.)

HOW DOES RAPID RESULTS WORK FOR CONCEPT SCREENING?

Test concept(s) can be presented either in print or as short videos.

Design includes 6 standard questions:

•   Purchase interest

•   Reasons

•   Uniqueness

•   Competitive advantage

•   Believability

•   Confusion

Client may add 5 custom closed-end questions (e.g. flavor preference, projected usage, projected frequency of purchase, reaction to pricing, etc.).

A battery of standard demographic questions are also included.

All testing is monadic, so as few or as many concepts may be tested at one time.

Contact us for more information.

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Results