Our passion has always been the CONSUMER PRODUCTS new product process.

Most new product development cycles can be characterized by the three stages shown below. Hauser & Associates, Inc. has concept research methodologies for each of these three stages.

1. EARLY STAGE

• General direction has been established regarding categories, need gaps, technical capabilities, etc.

• Key concept “elements have been identified and given a category (i.e. brand name, product form, color,     ingredient(S), price, end-benefits, etc.)

• It is necessary to identify optimal concept “bundles”  from all the possible combinations, There may be     several or as many as thousands of possible bundles at this point.

2. MID STAGE

• Several fully developed concepts are available.

• Need to quantify relative concept appeal and gain some diagnostics.

• Need to identify high potential concepts.

3. LATE STAGE

• One or a few well developed concepts have been identified.

• Product prototype may be available.

• Need for a full evaluation, volume estimate, and in-depth diagnostics.

Contact us for more information.

Our Focus

Management Strategic Direction

Market Study

Idea Generation

R&D Invention

Simulated Test Market

“Live” Test Market

National Introduction/Roll-Out

Bundle Optimization

Concept Screening

Full Concept or Concept/Product Testing

Concept

Rapid

Response

ScreenPlus

Builder

Early Stage

Mid Stage

Late Stage